Move Your Business
Moving your business forward involves telling customers what you have to offer and listening to what they are saying. How you promote your business in advertising and promotional efforts covers the talking part. The listening part can be a little more challenging.
Market research can gather customer data on a specific aspect of your business, such as a new product or service in development. Customer satisfaction studies can monitor customer opinions over time and competitor studies can help you know what other companies in your market are up to.
In addition to traditional surveys, interviews and focus groups, market research can monitor what people are talking about on the Internet. With popular social media web sites like Facebook and Twitter you can learn how customers are talking about you and join the conversation. Knowing what customers are saying about specific brands and product categories can help you understand your customers and develop a stronger connection with them.
Upstart Research, LLC can help your company listen to what customers and prospects are saying about your brand, products and services to help you enter new markets or grow existing businesses.